Crypto wealth management platform Nexo continues to ramp up its sports marketing efforts. The company will remain the title sponsor of this year's Trump International Scottish Golf Tournament, which will be held from August 20 to 23, with the total prize pool rising to $3 million.

The prize pool has increased to $3 million.

This marks the second consecutive year that Nexo has retained its title sponsorship of the event. Company management stated that the renewal decision is related to its three-year partnership with DP World Tour, and Nexo plans to invest more resources in the event.

Live and broadcast exposure

According to the disclosure, Nexo will further expand its brand exposure during the tournament, with its logo appearing on the tee, scoreboard, and in positions facing the broadcast cameras. The company stated that this tournament will serve as an important platform for showcasing its brand to high-net-worth and international audiences.

Nexo stated that golf holds a special place in its sponsorship portfolio. The company believes that the sport emphasizes precision and a long-term perspective, and its audience is closer to its target customers.

Earlier this year, mention of returning to the United States

Nexo had previously phased out its products and services in the US market in 2022 due to regulatory issues. Earlier this year, the company stated it would leverage Bakkt's digital asset trading infrastructure to attempt a re-entry into the US market.

This means that Nexo is currently continuing its international brand investment while preparing for the recovery of its US business. This renewed title sponsorship also reflects its continued efforts to expand its exposure in overseas markets.