IT News on September 27th: According to a report by Yicai Today, the integration of Changan Automobile's two brands, Deep Blue and Avita, has begun to enter a substantive phase. The specific measures include Changan Automobile notifying the establishment of the AD (the initials of Avita and Deep Blue) Collaborative Development Department, which is defined as a primary department. Under this primary department, several secondary departments have been set up, including Planning and Cooperation Department, Market and Product Department, Human Resources Sharing Center, Financial Sharing Center, and Comprehensive Department, each responsible for undertaking the corresponding businesses entrusted by Deep Blue Automobile and Avita.

Changan Automobile also suggested that Avita establish multiple shared or collaborative centers for styling design, product development, platform technology, etc., to undertake related businesses entrusted by Deep Blue; whereas Deep Blue Automobile will disband several business units and their subordinate organizations.

As previously reported by IT, the Changan Automobile Group's Global Strategy Launch Conference was held on April 21st. Zhu Huarong, the chairman of Changan Automobile, stated that the company will continue to develop three major digital and intelligent new energy brands: Avita, Deep Blue, and Changan Qiyuan. The goal is to achieve 2.4 million units of new energy vehicle production and sales by 2030, with an aspiration to reach 3.6 million units.

At the post-launch communication meeting, Zhu Huarong stated that there would be a strategic integration of the Avita and Deep Blue brands, with the goal of forming a mid-to-high-end brand capable of producing 1.5 million vehicles by 2030. Among these, Avita is targeted to achieve 500,000 units, while Deep Blue Cars aims for 1 million units. Zhu Huarong also mentioned that after the integration, efficiency will further improve, and the integration is expected to be completed by the end of this year.